Surviving the Recession

Every business has been affected by the recession. Some have reacted effectively, others have not. One of the things I have noticed is that responding by reducing prices to meet competition, and across the board layoffs are two of the most used techniques and both are wrong.

What, then is the correct response? The answer is in two parts, the first is surviving the recession by developing and maintaining a sustainable competitive advantage. The second part is to create a system of continuous process improvement.

In later postings, I will show how these two parts come together and how they can be implemented.

Comments are welcome!

One Comment (+add yours?)

  1. Liz
    May 06, 2009 @ 20:12:44

    I sold my small company in 2007. I am so thankful every day that I made that decision. I think that in the current economic crisis, we would have lost the business.

    Reply

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